The Offers of BOGOF & Co.

After reading the title, you maybe intrigued that what is 'BOGOF'. Is it a company? A corporation or some NGO? The answer is no. You might want to google it, BOGOF is an abbreviation of a marketing strategy to which everybody is quite common. It is- 'Buy One Get One Free'. I've written 'Co.' with it for there are many more great strategies that go with it like a company of friends. 'Special Discounts' for certain people like students, or Free, newly-released products given to public for publicity, are some more strategies to name a few.

The BOGOF offers are perhaps one of the most common but fruitful ones. You can find those offers almost everywhere; in some general stores in some remote village, or in a huge multi-national brand's store. But then these offers are not only for shopping but for many more things, from literally an eraser to a travel ticket or some holiday package trip! The actual methodology behind it is that it lures customers to the product make them buy it even if they didn't need it. This even led to a lot of negative publicity in many countries (especially in Europe) as it led to a lot of wastage; for example, 15-million tons of food was wasted in the UK alone in 2014, leading to making the government pass a bill to scrape off all the BOGOF (or similar) offers in the country.

Many offers were introduced due to the influence of the BOGOF offer, like, 'Buy one, get the second at half price' or 'Buy 3, pay for 2'. There were also partially successful for persuading people, but they never got the interest that BOGOF ever got.

Then there were offers that gave their customers some specific discounts or loyalty benefits. Seasonal discounts, Promotions on weekdays, and discounts targeted for a group of people-students, females, etc. are some of the most common examples to name a few. Of course, these offers did get a lot of attention and was used in many places, as it was a bit more financially beneficial for the shopkeeper than to give a whole product free, but it had a little less sales revenue than the latter.